Search Engine (“pay-per-click”) Advertising

 

	If you are new to Search Engine (“pay-per-click”) Advertising, please read below.
	If you are already a seasoned search engine advertiser and are familiar with terms like “Impressions”, “Clicks”, “Conversions” “CTR” and “Cost per conversion”, please click here to see if you should engage a professional company like ours for managing your paid search advertising budget.

Today, Search Engine Marketing is recognized to be one of the most cost effective methods for connecting your potential customers with you. In a traditional advertising campaign, you put a advertisement in front of masses. Here, the process is reversed.  The ready  buyers are already “SEARCHing” for a new company they want to do business with. They are typing in their Search Terms in Search Engines. If they are looking for what you are offering, your listing will show up. The beauty of this program is that you only pay a pre-determined amount only if someone finds your site and clicks on it. This is also known as “Pay-per-click” advertising. It is offered by Google, Yahoo, MSN and other engines. 

We have specialized expertise, tools and techniques that enable us to continuously monitor performance and optimize the bid amounts to deliver qualified visitors to your site at a cost that makes business sense.
 
We start with key phrases that your potential customers might be using to search on the Internet. You will start off the process by suggesting such Search terms that are relevant to your business. For each of these keywords, we will do a statistical analysis using our tools, and come up with an optimum bid amount for each. We then create and customize all search listings for each of the key phrases, monitor results, adjust listings and bids on a continuous basis for optimal performance and review with you periodically.
 
You will evaluate our performance based on your success:
       

 
If you have used this program before, you will appreciate the benefits that a professional company like ours can offer by proper set up of listings and by monitoring bid amounts. You know how easy it is spend large sums of money on Google Adwords, Yahoo Overture and MSN Ad-Center without getting corresponding increase in new customers/transactions.

Our experts will optimize your campaign performance by focusing on the “cost per conversion”.  This involves :

Eliminating keywords (or reduce bid amounts) that bring visitors but not enough conversions   Adding search terms that may be less popular but highly relevant, judicious use of options  like Broad Search, Phrase Search, Exact search   Aufixed fixed positioning   Content ads   Partner network ads   Geographic Targetting   Time of the day and Day of the week options    Appropriate landing pages

and many other variables. We practice this as a “science”. Results are measured constantly and adjustments made based on scientific measurements. While we look at many variables in fine tuning the campaign, ultimate goal is to increase the number of “conversions” and reduce the “cost per conversion” (Definition of “conversion” is based on your business. It can be a sale transaction, or acquisition of a customer or acquisition of a lead or whatever measure is most appropriate.)

Lastly, we consider the entire Search Engine Advertising as part of an overall Search Marketing Strategy. In the long term, we will minimize these costs by redirecting our efforts to Organic Search Engine optimization for certain selected Keywords (generally, these are the keywords on which the most money is being spent).
 
We will “measure up” way above our competition! The fees that you will pay us will be a small fraction of the benefits you will reap from our specialized expertise.